Deep Dive Into Ideation
The first Red Bull Basement launchpad session in Australia will kick-off with a discussion around the power of ideation. Featuring Sonya Corcoran, Engineering Coach at Sendle, and Alex Zaccaria, the CEO and Founder of Linktree, we will be discussing real issues in society, the problems they create for us and how we can ideate using technology to solve them.
Elfy Scott is the senior producer and host of the daily news show, The Junkee Takeaway on Facebook Watch. Her journalism and columns have featured in The Guardian, The Saturday Paper, BuzzFeed News, SBS, 10 Daily, Vice and Broadly. Elfy also worked with BuzzFeed News as the newsroom’s first science news fellow, as well as co-hosting and producing the weekly online news show All Caught Up.
Elfy is a passionate story-teller and loves creating engaging science journalism.
Sonya is an educational designer turned coder who pivoted into Startups in an experimental role as an Engineering Coach. With a career in Higher Education specializing in assessment, Sonya’s core disciplines include psychology, education, design and technology. Sonya is also Co-Director/Founder of Changineers, a social enterprise that specializes in bespoke Educational Environment Builds in Health, Education and NFP sectors. Sonya believes in designing “with” and not “for” to spark positive, authentic change.
Alex is the Co-Founder of Linktree, the Australian tech platform giving users the ability to connect audiences to their entire online ecosystem – not just a single feed. Founded in 2016, and the first tool of it’s kind, Linktree helps users to share more, sell more, curate more and grow more.
Linktree has become the front door to the online world of more than 7 million users worldwide (including the likes of Alicia Keys, Jamie Oliver and Chelsea Handler) and an invaluable tool for brands, influencers, celebrities and just about everyone else online. A self-confessed space nerd and Prince enthusiast, Alex is also the Co-Founder of Australia’s leading music and entertainment specialist digital agency Bolster and the recently launched content platform LNWY.CO. In 2017, Alex was named as one of B&T’s 30 Under 30 Entrepreneurs.